The Social Security Administration notified me of my next year's benefits a few days ago. The notification letter asserts that my benefits increased by 2.5% over last year, but my take-home payment will actually increase only 2.07% after all the Medicare deductions. Luckily, I invested my 401(k) retirement plan funds in index funds, so they are capturing some of the excessive profits skimmed off by insurance companies, pharmacy benefit managers, and other healthcare companies.
According to the Bureau of Economic Analysis, "From the same month [in 2023], the PCE price index for January [2024] increased 2.4 percent. Prices for services increased 3.9 percent and prices for goods decreased 0.5 percent. Food prices increased 1.4 percent and energy prices decreased 4.9 percent. Excluding food and energy, the PCE price index increased 2.8 percent from one year ago." So that 2.5% Social Security benefit increase doesn't seem totally unreasonable, aside from the fact that it's nearly a year out of date with respect to my current income and expenses.
So why do I, and so many other Americans, feel that our money isn't going as far as it used to? Maybe because it isn't? Unlike economists and economic journalists, we're concerned with value for our dollars, not merely prices, and not the rate of price growth that's called "inflation". And our memory extends longer than a year.
We remember this: since before the Covid pandemic in about 2018, the official PCE price index has risen over 20 percent. And that index excludes gasoline and food, which have risen even more. The PCE has risen over 40% since the most recent recession, and the amount of value a dollar provides has shrunk correspondingly. I don't know who to feel more sorry for, the Americans who have to suffer from their loss of buying power, or the deluded economists and the clueless journalists who listen to them and tell us that our own experiences are wrong, and everything is good since wages have gone up too. They don't care to notice that it's not the wages of the typical worker which have gone up, but the income from the wealth of the rich who have gotten richer far faster than the rest of us. And to add insult to injury, they promise that prices will never go back down as long as they have anything to do with it. The fabled rising tide doesn't lift leaky boats.
Loss of buying power is worse that rising prices suggest. Lots of people have recognized "shrinkflation" when the same size package contains less stuff. Marketers hope that you won't notice when the same size box creates an illusion that you're getting the same value for your purchase, while their profits go up because they give you less of what they're supposed to be selling.
Measuring shrinkflation is tricky, because it requires going into the details of how the data that composes an inflation index is compiled and entered into the index. Sometimes an item may be measured by its container price, and sometimes it's measured by the unit price. Some indexes may log a box of cereal by its price per box, and other indexes may log the cost of the same box of cereal by its price per ounce, regardless of the number of ounces in the box. But even the most careful research organization is unlikely to count the number of chocolate chips per cookie, or the number and thickness of pepperoni slices in a pizza.
The US Bureau of Labor Statistics has studied how shrinkflation affects the Consumer Price Index, and concluded that the effect is miniscule. When they looked at datasets that corrected for items whose quantity had changed between 2015 and 2019, they found the biggest effect in the category of Household Commodities and Services, which changed from 14.31 to 14.26, a difference of 0.05, about a third of one percent. Considering how outraged consumer reporter articles are about shrinkflation, they are wildly overreacting. I was surprised, too. It's possible that shrinkflation has increased along with monetary inflation since 2019. Everyone should encourage the BLS to update their study regularly. In any case, it is annoying to say the least to discover that a manufacturer has pulled such a sneaky trick on you and effectively raised their price, hoping you won't notice. The fact that only a small number of manufacturers do such things doesn't make the practice any less offensive when it occurs.
The third form of inflation is even more insidious. Manufacturers can use lower quality ingredients or components in their products, and service providers can intentionally become sloppy or slow or reducing the feature richness in their work, while keeping prices the same or even merely lowering prices more slowly than they reduce their costs, thus increasing their profits. There's no popular name for this practice, but "qualflation" works for me. Some tech-oriented people might think of "enshittification", which was chosen as the 2023 word of the year by the American Dialect Society, but this word encompasses all forms of inflation. Whatever you call it, it's difficult for economists to measure, since it requires deep dives into supply chains and defining quality test procedures for every single one of the thousands of items that go into inflation indexes. Qualflation, because it's even sneakier than shrinkflation, is that much more offensive when it's discovered. If you're outraged by it, your outrage is justified.
The remedy for all three forms of inflation is a free market with multiple suppliers producing a variety of variations on every service and product, or better yet, advanced markets with ecosystems of independent standards and unbiased testing organizations that produce regular reports. But a national currency doesn't exist in a free market -- there are commonly no choices of what money to use when buying something, except in rare situations such as the duty-free shops in international airports. And when governments allow monopolies or near-monopolies to arise, shrinkflation, qualflation, or simple price rises inevitably follow.
For complicated reasons, an economy with multiple currencies doesn't work well. The United States had many private and state currencies until 1863, and many problems along with them. And since the release of a Bitcoin implementation in 2009, cryptocurrencies have been promoted as a new alternative to government-backed money. Cryptocurrencies are working about as well for buying things as private currencies did in the past, that is not very well. "Crypto" is evolving into just another collectible asset of little intrinsic value, like fine art or Hummel statuettes. Like other collectibles, crypto has a robust free market, but Grandma isn't paying for groceries with Bitcoins any more than she is with Hummel certificates.
In the Federal Reserve Act (as amended), Congress gave the Federal Reserve System its fabled "dual mandate" of price stability and maximum sustainable employment. The members of the Fed's Open Market Committee, in their wisdom, have decided to say that money with an inflation rate of 2% counts as "stable prices", and that anything lower is incompatible with maximum employment. They prefer to try to fool everyone into thinking that growth is occurring, and will continue to occur, so that it makes sense to hire more people to cope with that future growth. Pay no attention to the slow loss of value in the dollar that results. So far, they've succeeded, and consumer complaints about how high prices never go down have been successfully ignored.